PepsiCo Launches Greenhouse Accelerator Program with the Support of DevGlobal and Atomic Brand Labs

PepsiCo launches the 2023 Greenhouse Accelerator Program, with the support of DevGlobal and Atomic Brand Labs

In support of PepsiCo’s end-to-end transformation strategy for sustainability in the agricultural sector, DevGlobal is facilitating the launch of the second edition of the Greenhouse Accelerator Program: MENA Sustainability Edition. In partnership with the United Arab Emirates (UAE) Ministry of Climate Change and Environment (MOCCAE) and Food Tech Valley, the program has opened for applications from startups with innovations capable of advancing sustainable practices in agriculture across the MENA region until April 10, 2023.  

DevGlobal is leading the outreach process to drive applications from startups with processes, products, and/or technologies supporting the management of direct farming operations that will help both reduce the carbon footprint in the agricultural space and enhance food security in the region. 

“The Greenhouse Accelerator has become a cornerstone program to achieving PepsiCo’s sustainability strategy, while fostering growth and innovation within PepsiCo. DevGlobal plays an important role as a catalyst to further the impact of this program by implementing three global Greenhouse Accelerator programs in 2023.” said Payton Young, Senior Consultant.  

PepsiCo recognizes the transformative potential of the Greenhouse Accelerator model for the organization and how sustainability, drive, and a solutions-oriented mindset are the values that the company would like to see applicants demonstrate throughout the program.  

“What will set them apart is a solid understanding of the geographical and food security challenges in the region, a unique perspective on the solution, the ability and technology to innovate, the desire to learn through mentorship, the flexibility to pivot, and ultimately, the ambition to scale.”

Aamer Sheikh, CEO – Middle East at PepsiCo. 

Following the success of its inaugural MENA edition, PepsiCo has partnered with DevGlobal and Atomic Brand Labs to expand the program in the Asia Pacific Region to further the PepsiCo Positive Strategy in 2023. Simultaneously, DevGlobal will also be supporting PepsiCo to implement the Greenhouse Accelerator Juntos Crecemos Edition to identify and uplift Hispanic Founders in the United States, furthering PepsiCo Racial Equity Strategy this year. 

PepsiCo’s Greenhouse Accelerator Program is a global mentor-led initiative to help entrepreneurs grow through collaboration and knowledge sharing. The program was launched in Europe in 2017, and then in North America in 2019. The Greenhouse Accelerator Program: MENA Sustainability Edition was launched in 2021 with the theme of sustainable packaging and recycling, with the winner being UAE-based Nadeera, a social enterprise that leverages technology to promote waste sorting at source. 

“PepsiCo was mobilized in its entirety to ensure startups are well supported and pushed beyond their limits. Also, the exposure that Nadeera received as a result of this program is overwhelming. As such, this program catapulted Nadeera to be literally at the forefront of the waste diversion industry in the GCC and we are still experiencing the effects of this momentum until now,” said Rabih El Chaar, Co-Founder and Chief Executive Officer of Nadeera.  

The participants that are chosen for the six-month program will receive support in the form of a US$20,000 cash grant, one-on-one mentorship from PepsiCo experts and partners, market activation, and an in-depth learning curriculum. Upon the program completion, one winning company will be awarded an additional $100,000 in funding to continue its expansion, as well as a potential opportunity to extend its partnership with PepsiCo to further expedite its growth. 

Visit to learn more about the program.